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Welcome to Sister Jane – a contemporary European women’s wear label based in London. The brand focuses on combining current trends with its own whimsical eccentricity and a distinctive style signature that emphasises unique, unexpected details: whether it’s an embellished collar, an intricate fabric texture or a surprising cut-out. The team is constantly working to bring out new looks which are fun, fresh, and infused with a sharp dose of the most up-to-date and covetable trends, inspired by authentic street fashion, style blogs and quirky vintage stores.
Instead of following the traditional fashion calendar, Sister Jane launches new capsule collections almost every month on a rolling schedule, allowing the brand to offer a continuously refreshed range of new, up-to-date styles in stores. Capsule collections are available for limited periods of time, making every piece an exclusive item. It’s no surprise that the brand’s sophisticated playfulness has made it the unofficial uniform of top style bloggers, indie singers, and fashion icons. Celebrity fans of the brand include Florence Welch and Paloma Faith.
Customers often ask: ‘Who is Sister Jane?’ She’s the super cool, incredibly fashionable, fun-loving sister that you always wished you had. Sister Jane is a bold, brave free-spirit who dresses to express herself and wears her femininity proudly on her sleeve.
Sister Jane is available at over fifty boutique retailers internationally, as well as ASOS & Urban Outfitters. The flagship store is located in the converted loft of a charming historic church hall in the iconic Notting Hill neighbourhood of London.